$21.7M+ in revenue generated

I help business owners make more money through sales and stop cash leaking out of the funnel.

Built on the complete sales operating system behind $21.7M+ in revenue generated.

$21.7M+ Revenue generated
8 Years in sales
Plug-and-play Systems, ready to go

If that's you, let's talk.

Grab 15 minutes on my calendar, I read every application myself.

Most sales teams plateau. It's rarely the leads.

Old way
New way
Not enough internal competition
A live number everyone can see, so the bar keeps moving instead of people settling
Lead flow going stagnant and nobody's noticed
Funnel audited first, so drop-off gets caught before it costs a quarter's revenue
Closers who've quietly stopped being hungry
Every closer sat down with directly, not a review, a real conversation about what they actually want
Standards slipping outside of calls
One system installed that catches problems early, not patched together after the fact
A commission structure with no ceiling worth chasing
Incentives rebuilt around a number worth chasing, tracked plainly
One or two bad closers dragging the whole average down
Real calls reviewed, so the plan's built off what's actually happening, not a dashboard guess
Attention split too thin across too many things
One number that matters, cash per booked call, tracked green / yellow / red
Outdated or unstructured systems nobody's rebuilt
A system rebuilt around what's actually moving cash right now

What I actually do when I step into an offer

Salient Collective's sales operating system. The five-step process behind every offer I take over.

01

Audit and diagnose the funnel

Find where leads are actually dying and diagnose exactly why, before touching a single rep. Speed to lead, drop-off points, the whole path.

02

Install a proven system

One that lets the business run smoothly and catches problems before they even become problems, not something patched together after the fact.

03

Sit down with every closer

Not a performance review. Find out what they actually want and what they're in it for.

04

Review real calls

Build the plan off what's actually happening on calls, not assumptions from a dashboard.

05

Install one number that matters

Cash per booked call, tracked on a simple green / yellow / red system, not vanity metrics like close rate alone.

This is for you

  • You sell a high-ticket product
  • Your numbers have plateaued and you can't quite tell why
  • You're tired of guessing whether it's the leads, the reps, or the system
  • You want someone who's sat on the phones, not studied a course on it
  • You want to make more money
  • You're still on the calls yourself and want to step into growth, not sales

This is not for you

  • You don't have a sales team yet, or haven't found product-market fit
  • You're after a quick fix, not a real diagnosis
  • You want to hand off sales entirely and stay out of it completely
  • You're not willing to sit through real call reviews and 1:1s with your team
  • You're happy with where things are right now
Tom Kidd, founder of Salient Collective

Who am I?

Tom Kidd

Founder, Salient Collective

  • - 8 years in sales
  • - Sold across different industries, such as logistics, real estate, marketing, e-commerce, trading, tech, and more.
  • - Over $21 million generated for clients through sales.
Apply to work with me

Questions founders ask first

How quickly will I actually see a difference?

The audit and the 1:1s happen in week one, so you'll know where the real problems are almost immediately. Revenue moving off the back of that is usually a few weeks out, not overnight. Anyone promising instant results isn't being straight with you.

What if my closers push back on a new system?

Some will, at first. That's normal and it's part of the job. The difference is whether the pushback is handled with a real 1:1 conversation or ignored until it shows up in the numbers.

Do you need to be full-time, or can this be fractional?

Depends on the size of your team and how much is actually broken. Some offers need a few hours a week once the system's installed, others need more hands-on time early. We work that out on the first call.

What kind of offers do you actually work with?

High-ticket, mainly, coaching, consulting, and similar offers with a real sales team behind them. If your ICP is close to what I've actually sold and managed, that's where this works best.

What if it doesn't work out?

We keep it honest, regular check-ins against the plan, and if something isn't working we say so and adjust, rather than dragging it out. The specifics get agreed on the call, not buried in small print.

What does this actually cost?

Depends on team size and what needs fixing. Rather than quote a number blind, that's exactly what the first call is for.

If this sounds like something your sales floor would benefit from, let's talk. Book a 15-minute call and we'll work out if there's a fit. Apply to work with me →